Our Graphic Design class as well as Independent Study and Advanced Art students got to visit Chase Design today! We had the opportunity to first meet with Doug Whitehouse, a manager at the company who gave an introductory presentation on the history of the ChaseDesign, what they actually do, and how the creative process works. "If I leave you with anything today, " he said, " you must find out what the problem is, and solve the problem" He also made it very clear that having self confidence and presenting ideas with pride is a huge part of design. "Ultimately you must do your own best work, and choose what to present." He said. "We call our team problem solvers" Doug shared. "We don't look for people who are super specialized; we want people who have many different life experiences." One of their designers used to be a lawyer, another a fine artist, another used to work for National Geographic. "There are lots of opportunities in the arts" he said, "a lot of these opportunities are just well kept secrets". Anna Neuenschwander said that she was "very intrigued by the drafting and sketching that proceeds any actual decisive creation. Putting all of the consideration into every single aspect of the design is admirable. I have a new appreciation for store organization and design. This can apply to my interest in medical illustration in that I now an understand what I might be doing as a designer."
"I learned how much visuals impact the average person's mind and persuade them to buy something." Skyler VanLeer shared, " Its amazing how in a short amount of time so many ideas can be created that are actually successful." After spending time chatting with many designers and seeing their work, we all met again with Doug who spoke about what inspires him personally as an artist. He showed us the imagery, photos, and architecture that he tries to capture everyday that he will ultimately draw from to create, and even showed us his own paintings. Empathy was truly the theme of the day, something that wove in and out of all the conversations. In order to create something for someone else, you must understand who you are designing for, why you are designing it, what makes people interested, what makes them bored, and what makes them stay engaged with a product or idea. "You can't hold onto your ideas and sketches" Doug said, " they are always going to end up changing".
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